Apple Inc.’s next-generation iPhone 15 is beginning production in Tamil Nadu, in an effort to further narrow the gap between its India operations and main manufacturing base in China.
A Foxconn Technology Group plant in Sriperumbudur is preparing to deliver the newest devices only weeks after they start shipping from factories in China, as the company seeks to swiftly increase the volume of new iPhones coming from India, people familiar with the matter said.
Apple iPhone 15 production starts in India at the Foxconn facility in Tamil Nadu.
iPhone 15 series rumoured to launch on 12 September, 2023. pic.twitter.com/P18YMvjOyv
— Abhishek Yadav (@yabhishekhd) August 16, 2023
The Cupertino, California-based firm is on a multiyear project to diversify its manufacturing away from China, de-risking the supply chain for its most important products as tensions between Washington and Beijing make trade less predictable. India, under Prime Minister Narendra Modi, has sought to build closer ties to the US and make itself a manufacturing hub.
Before the iPhone 14, Apple had only a sliver of its iPhone assembly in India, which lagged China output by six to nine months. That delay was drastically reduced last year, and Apple produced 7 per cent of its iPhones in India at the end of March. The goal this year is to move closer to parity on shipment timing from India and China, though suppliers are not yet certain they will achieve it, the people said, asking not to be named as the information is not public.
The scale of India production for the iPhone 15 will depend on the ready availability of components, which are largely imported, and the smooth ramp-up of production lines at the Foxconn factory outside Chennai.
This is big!
Foxconn starts production of the upcoming Apple #iPhone15 in Tamil Nadu ahead of the September launch.
This shows the level of trust Apple has Indian manufacturing.
'Made in India' iPhone 15 coming your way! 🇮🇳📱📦pic.twitter.com/VtNk9vG0K8
— Vedvrat Shikarpur | Freelance Content Writer 🖋 (@I_am_Vedvrat) August 16, 2023
The new iPhone, likely to be announced on September 12, promises to be the biggest update to the device in three years. It will include major upgrades to the camera system across the range, and the Pro models will gain an improved 3-nanometer A16 processor. The new family of handsets is critical to reviving flagging sales. Apple this month reported its third straight quarter of declining sales, weighed down by tepid consumer demand in key markets like the US, China and Europe.
Other Apple suppliers in India “- Pegatron Corp. and a Wistron Corp. factory that is being acquired by the Tata Group “- will also soon assemble the iPhone 15, the people said.
Apple has steadily expanded in India through its Taiwanese suppliers, benefiting from some of the Modi administration’s financial incentives to bring in more high-end manufacturing. That’s helped Apple triple iPhone production to more than $7 billion in India in the fiscal year that ended in March, Bloomberg News reported previously.
Apple, which opened its first retail stores in the country in April, now views the fast-growing India market as both a retail opportunity and an important production base for its gadgets in the longer term. In the quarter through June, iPhone sales in India grew double-digits to a new high, though Apple hasn’t disclosed precise numbers.
Apple is “committed to growing and investing across the country,” Chief Executive Officer Tim Cook said after meeting Modi on his India trip in April.